Tier 3 · Development · noindex until quality gates pass · quality score 40/100
La Crosse County, Wisconsin mortgage market
1 in-county HQ company. Local means a licensed business address in this county — not statewide license alone.
Federal mortgage data · HMDA
What the federal data shows — La Crosse County
Source: 2025 HMDA · Wisconsin (WI) county-level activity · Not a score or ranking
Denials ÷ applications (cleaned HMDA county extract)
Share of purchase vs refi among those purposes
Loan-type mix (originations)
- Conventional92.3% · 2,686
- FHA2.8% · 82
- VA4.8% · 141
- USDA / RHS0.0% · 1
Purchase vs refinance
Bar shows purchase share of purchase + refinance.
Most active matched lenders in this county
Ranked by actual HMDA originations in La Crosse County (2025). Only institutions matched to our directory evidence set are linked.
| Lender | Originations | County share |
|---|---|---|
| ALTRA Federal Credit Union | 1,029 | 35.4% |
| 549300PJ2WT35S77Q208 | 108 | 3.7% |
| 549300DRA4BDXW23LD45 | 98 | 3.4% |
| Associated Bank, National Association | 87 | 3.0% |
| Merchants Bank, National Association | 84 | 2.9% |
| 254900TTMRDRR2EQSI59 | 79 | 2.7% |
| 549300J51TCIL2CWJP16 | 76 | 2.6% |
| 549300C0NMWZNSX3W048 | 71 | 2.4% |
| 549300H8LM6VPYEHWU46 | 59 | 2.0% |
| Rocket Mortgage, LLC | 55 | 1.9% |
| 5493007DIB8YPDM6NR52 | 52 | 1.8% |
| UNION HOME MORTGAGE CORP. | 51 | 1.8% |
Data as of 2025 HMDA. Figures are derived from public HMDA records published by the CFPB/FFIEC Data Browser. They reflect reported mortgage applications and originations, not a rating or endorsement. CFPB/FFIEC HMDA Data Browser.
We show the public record. You decide.
Higher HMDA activity (matched lenders)
From county HMDA extracts when a LEI maps to our directory — not a ranking or recommendation.
Only 1 listed lender with confirmed in-county HQ for La Crosse County, Wisconsin. We do not pad this list with distant offices labeled as local.
In-county HQ
Licensed business city or HQ locality maps to La Crosse County.